Simon Niedenthal
Professor of Interaction Design at Malmö University, Sweden
Website: Malmö University Faculty Page
Related Sense: Smell
Simon Niedenthal is a Professor of Interaction Design at Malmö University, Sweden. Niedenthal uses game studies frameworks and user-centred methodologies to study olfaction, the sense of smell, in interactive contexts, with the aim of contributing to new applications of the educational, rehabilitative and playful uses of scent. Dr. Niedenthal’s educational background is eclectic: he holds a B.F.A. in photography, an M.A. in medieval English literature, and a Ph.D. in interaction design. In 2008 he defended his Ph.D. thesis ‘Complicated Shadows: the Aesthetic Significance of Simulated Illumination in Digital Games’ in the area of game lighting and its effect upon the emotions and behavior of the player. Since 2010 he has employed his multidisciplinary background to explore the history and potentials of smell-enabled gaming and the playful uses of scent.
Full Interview
Featured Segments
Simon’s Background
Olfactory Play in Games and Media
Simon’s Broad Range of Smell Research
Simon’s Work in Media Archaeology
Looking Back at Smell Technology
Olfaction’s Role in Game Design
Future of AI in Olfaction
Simon’s Challenges in Olfactory Research
Simon’s Interactive Design & Olfaction Lab
How to Bring More People into Olfaction Studies
MISSION
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